For decades, Lexus and music videos were an iconic duo. To reclaim their relevance with young drivers, Lexus returned to the culture-driving medium that put them on the map—the music video.
We launched Featuring Lexus, a new way of providing artists with access to highly crafted music video production. Our first collaboration was with Canadian artist Daniela Andrade, bringing
her vision to life for her single “i see red.”
Creative team: Erin Rodness & Shelagh Moore
Directed by: This Was Needed